Have you ever wondered if the content you are writing sucks? If
no one likes your content, you won’t get any social shares, linkbacks, or
traffic.
Whether you write content for B2B or B2C sites, there is an art
to content creation.
Follow the tips below, and you’ll increase the likelihood of
your content being shared, which will help you generate traffic.
Here is a 13-point checklist that will help you create great
content:
General writing tips
Whether you are writing for B2B or B2C audience, here are some
general writing tips you need to follow to ensure your content is great:
1.
Use the words “you” and “I” – using the words “you” and
“I” within your content will create a feeling of a conversation between you and
your readers, which will keep them engaged longer.
2.
Keep it simple – don’t try to use fancy words within your
posts. If a fifth-grader can understand your vocabulary, you’re doing well.
Otherwise, you will lose a lot of readers.
3.
Get to the point – no one likes reading
fluff. The quicker you get to the point, the better.
4.
Use sub-headings – using headings within your post
will make content more skimmable.
5.
Make your headline eye-catching – from creating a sense of
urgency to creating curiosity or making a promise, make sure your headline is
attractive enough so people will want to read the rest of your content.
6.
Limit your paragraphs – ideally, your paragraphs
shouldn’t be longer than 5 to 7 lines. This will make your content easy to
read.
7.
A picture says a thousand words – all text with
no images makes content boring.
8.
Make your images relevant – don’t use pictures for the sake
of using them. Make sure they are relevant to your content.
9.
Create an expectation within your intro – once people
read the intro, they should know what to expect from the rest of your post.
10. Let your personality shine – from
vulnerability to humor, show off your personality. Let your readers get to know
you.
11. Bold, italicize, and underline – if you are
trying to emphasize a point, consider bolding, italicizing, or underlining
certain phrases.
12. Tell a story – stories hook
readers and keep them entertained.
13. Wrap it up – make
sure your readers get your point by the time they finish reading your post.
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