Condition1- SEO is not a onetime activity like website development. It is an ongoing process. If you stop link building your rankings will eventually fall & so will be your revenue.
Condition -2: SEO is a very time-consuming process. It may take anywhere from 4 months to 6 months to see results depending upon the competition. Hence minimum contracting term should be of 4 months or 6 months (for when competition is very high in your industry). Consequently best time for major performance evaluation and contract renewal should be 4 to 6 months.
Disclaimer-3: no guarantee of no. 1 ranking or consistent top 10 rankings for any keyword phrase as seo has any control over search engine ranking algorithms and ongoing seo efforts by competitors.
Disclaimer-4: Search engines like Google may hinder the rankings of new websites until they have proved their ability to exist for more than ‘x’ amount of time or have enough back link strength.
Disclaimer-5: New website may get temporary boost in ranking for some targeted keywords for few days but then it settles down to its real place. This is known as ‘new site boost effect’ and it is quite common to happen.
Disclaimer-6: Search engines can drop rankings for no clear or predictable reason. Often such rankings re-appear without any seo efforts.
Disclaimer-7: A website search engine ranking can fluctuate any day, any time because of on-going changes in the ranking algorithm, seo efforts made by the competitors or both.
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